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Dayang Afzan
Full résumé

Experience & credentials.

18+ years across enterprise AI governance, UX writing, application portfolio strategy, and platform engineering — delivered at PETRONAS Digital, MMHE, ISS Consulting, and Sony EMCS.

Work experience

A path through enterprise IT.

PETRONAS Digital Sdn. Bhd.

May 2011 — Jan 2026

15 years across UX writing, IT service portfolio ownership, enterprise application governance, and systems engineering.

UX Writer

Menara ExxonMobil, Kuala Lumpur City Centre

  • Among the earliest UX writers within PETRONAS, established scalable UX writing practices for enterprise digital products and AI-enabled platforms.
  • Helped pioneer and facilitated workshops to share best practices in UX writing standards, improving content consistency by 20% within the first year of the role.
  • Co-authored enterprise prompt design guidelines standardizing 3 communication styles across 20+ digital initiatives within 8 months.
  • Served as a UX Writing SME supporting cross-functional teams across product releases from 2023 — 2025.
  • Reviewed and enhanced the UX section of the PETRONAS Digital Standards document policy and procedures, improving standards alignment by 30% within 3 months.

IT Service Portfolio & Catalog Owner

Menara ExxonMobil, Kuala Lumpur City Centre

  • Maintained audit-ready service portfolio documentation, supporting 100% completion of internal audit reviews within scheduled audit cycles.
  • Improved alignment between IT services and business requirements by 20%+ through structured service definitions and operating controls within 6 months.

Enterprise Application Governance & Portfolio Strategist

Menara ExxonMobil, Kuala Lumpur City Centre

  • Led enterprise application governance, portfolio strategy, and compliance oversight across business and technology domains.
  • Established governance frameworks for application rationalization and cost optimization within 12 months, retiring 25%+ of portfolio applications.
  • Partnered with business, architecture, and engineering leaders to drive governance compliance, portfolio alignment, and adherence to enterprise technology standards.

System Engineer

Menara Perak, Kuala Lumpur City Centre

  • Supported 260+ mission-critical enterprise applications, ensuring high availability, operational resilience, and performance reliability across enterprise environments.
  • Maintained SLA compliance through incident management and root-cause analysis, driving continuous operational improvements in complex environments.

Malaysia Marine and Heavy Engineering Sdn. Bhd.

May 2009 — Apr 2011

Sysadmin — Gumusut-Kakap Deepwater Floating Production System (FPS) Project

Kuala Lumpur City Centre

  • Managed ERP-integrated enterprise systems supporting the Gumusut-Kakap Deepwater FPS project, enhancing workflow efficiency, data integrity, compliance, and reporting accuracy.

ISS Consulting (M) Sdn. Bhd.

Jan 2009 — Feb 2009

Associate Consultant (SAP Logistics — Academy Program)

Kuala Lumpur City Centre

  • Selected into SAP Logistics academy program (MM, SD, PP). Gained foundational exposure to enterprise processes and SAP implementation methodology.

Sony EMCS (M) Sdn. Bhd.

May 2007 — Dec 2008

System Analyst

Bandar Baru Bangi, Selangor

  • Supported ERP-integrated manufacturing systems and EDMS platforms. Managed system configuration, performance tuning, batch processing, and user support.
Focus areas

Where my work concentrates.

Enterprise AI Governance

ISO/IEC 42001, 23894, 22989 alignment

Advancing the BSI AI Management Practitioner pathway across ISO/IEC 22989 (concepts), ISO/IEC 42001 (AIMS requirements & controls), ISO/IEC 23894 (AI risk management), and AI System Impact Assessment. Building toward the ISO/IEC 42001 Lead Implementer credential. Recognised through AIIRA — IDC Future Enterprise Award 2025 Best in AI-Ready Platform.

  • AI Adoption Strategy, AI Governance, AI Risk & Compliance
  • Responsible AI, Generative AI, Prompt Engineering
  • AI-Enabled Product Experiences across enterprise platforms

UX Writing at Scale

Standards & prompt design guidelines

Pioneered enterprise UX writing standards at PETRONAS Digital. Co-authored prompt design guidelines standardizing 3 communication styles across 20+ digital initiatives, and lifted standards alignment by 30% within 3 months by enhancing the UX section of PETRONAS Digital Standards.

  • Content Design, UX Heuristics, Enterprise UX Standards
  • Requirements Translation & Product Workflow Design
  • Workshop Facilitation, Internal Enablement & Training

Application Rationalisation

3k+ apps governed, 25%+ retired

Led enterprise application governance and portfolio strategy across business and technology domains. Established frameworks for application rationalization and cost optimization within 12 months, retiring 25%+ of portfolio applications while supporting 260+ mission-critical enterprise systems.

  • Enterprise Application Governance, IT Service Portfolio Management
  • Audit & Compliance Readiness, Operational Governance
  • Technology Policy & Standards, Digital Transformation
Certifications

Standards & ongoing learning.

  • AI Management Practitioner — ISO/IEC 22989:2023, 42001:2023 (Requirements & Controls), 23894 Risk Management, AI System Impact Assessment

    BSI (British Standards Institution) Services Malaysia Sdn. Bhd.

    May 2026 — Present

  • HRD Corp Accredited Trainer

    HRD Corp — governed by the Pembangunan Sumber Manusia Berhad Act 2001 (PSMB Act 2001), Ministry of Human Resources (MOHR)

    Nov 2025 — Nov 2028

  • Artificial Intelligence — MBOT CPD 52.5

    EMC Management Centre Sdn. Bhd.

    Apr 2026

  • GDPR and AI Intersection

    Starweaver, LinkedIn Learning

    Apr 2026

  • Data Management Essential

    Jess Pomfret (Microsoft MVP), LinkedIn Learning

    Apr 2026

  • Introduction to Fintech

    Corporate Finance Institute (CFI), LinkedIn Learning

    Apr 2026

  • IAPP Artificial Intelligence Governance Professional (AIGP) Prep

    Packt Publishing, LinkedIn Learning

    Apr 2026

  • AI Trends

    Ray Villalobos, LinkedIn Learning

    Apr 2026

  • AI Governance for Organizations: Applying ISO/IEC 38507:2022

    Lyron Andrews, LinkedIn Learning

    Mar 2026

  • Next Chapter Entrepreneurship (NCE)

    PETRONAS Innovation Garage (PING23 Sdn. Bhd.)

    Jan 2026

  • Hands-On AI: Build Your Own GPTs

    Alina Zhang, LinkedIn Learning

    Oct 2025

  • What is Generative AI?

    Pinar Seyhan Demirdag, LinkedIn Learning

    Jul 2025

  • Generative AI for Business Leaders

    Tomer Cohen, LinkedIn Learning

    Jul 2025

  • Prompt Engineering: How to Talk to the AIs

    Xavier Amatriain, LinkedIn Learning

    Jun 2025

  • ISO/IEC 42001:2023 Lead Implementer (expected)

    BSI (British Standards Institution) Services Malaysia Sdn. Bhd.

    Upcoming

Education

Bachelor of Information Technology in System Management

Universiti Malaysia Sabah

Kota Kinabalu, Sabah, Malaysia

Aptech Certified Computer Professional (Client-Server Technology)

Cosmopoint College

Kuala Lumpur, Malaysia

Awards & recognition
  • AIIRA — Best in AI-Ready Platform, IDC Future Enterprise Award 2025

    PETRONAS Digital Sdn. Bhd.

    Dec 2025

  • Malaysia Customer Experience of the Year, Asian Experience Awards 2023

    PETRONAS Digital Sdn. Bhd.

    Oct 2023

Skills

AI and Innovation

AI Adoption StrategyAI-Enabled Product ExperiencesAI GovernanceAI Risk and ComplianceGenerative AIPrompt EngineeringResponsible AI

Product, UX & Strategy

Content DesignDesign ThinkingEnterprise UX StandardsGo-to-Market CollaborationProduct Workflow DesignRequirements TranslationUser-Centered DesignUX HeuristicsUX Writing

Enterprise Technology

Application RationalisationAudit and Compliance ReadinessDigital TransformationEnterprise Application GovernanceEnterprise Platform DeliveryIT Service Portfolio ManagementOperational GovernanceTechnology Policy and Standards

Collaboration and Leadership

Change EnablementCross-Functional Stakeholder ManagementExecutive PresentationInternal Enablement & TrainingStrategic CommunicationWorkshop Facilitation